The poster uses a bright, glowing yellow in the title of the film which emphasises the meaning behind it, which is that the moon is like a sun to the girl. The colour yellow symbolises the moon, stars or sun so it fits well. The title is bigger than all the other fonts to show it is important and describes the film.
The names of the two main characters are just above the title in fairly big writing so they too can be seen, this shows that the characters are probably quite well known and successful. The surnames are in bold which could imply that the actors are better known by their surnames.
'March 23' is in bold, yellow font too. This stands out so the audience can immediately see when the film comes out so they are ready to go and see it, making it memorable.
The poster uses "dreams come true at night" as a tagline. This tagline is quite catchy and can be correlated to what children are told during their childhood, for example when Santa or the tooth fairy come and grant their wishes. This could show that the film is quite dreamy and has an uplifting feel to it.
The two characters are filling most of the screen. They are looking at each other and look as if they are in love, by the way they are holding each other and looking into each others eyes. This gives an insight on the events which could occur between them. They look happy in this moment and as if there is nothing around them distracting them from each other.
The layout is quite unusual as the font is all at the top of the poster, leaving the bottom of it for the picture of the characters with a dark hue. The dark hue gives it a sense of drama and complications.
The characters are wearing just shirts which shows the weather could be quite hot, adding to the title which talks about the sun.
The audience expectation is another love story, but the film is far more than that which can't really be seen in the poster giving a sense of secrecy. The hidden meaning makes the film much more exciting. The sense of secrecy draws in the audience much more as everyone feels curious.
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