Friday, November 23, 2018

Film Marketing Campaign

Film Marketing campaign for "The Way Out"



The film is about a 17 year old girl who goes on spring break to a different country and falls for a guy who isn't what she expected. He takes her down a path of drugs, crime, prostitution and gangs. He destroys her passport and she has no way home unless she completes all the tasks he  sets her to do. If she doesn't succeed she will risk being charged for murder which she didn't commit. Will she successfully carry out his commands, or will the chaos spiral into an endless nightmare for Lara?


Thursday, November 22, 2018

Midnight Sun poster review


Midnight Sun - Authentic Original 27" x 39" Movie Poster

The poster uses a bright, glowing yellow in the title of the film which emphasises the meaning behind it, which is that the moon is like a sun to the girl. The colour yellow symbolises the moon, stars or sun so it fits well. The title is bigger than all the other fonts to show it is important and describes the film. 
The names of the two main characters are just above the title in fairly big writing so they too can be seen, this shows that the characters are probably quite well known and successful. The surnames are in bold which could imply that the actors are better known by their surnames. 
'March 23' is in bold, yellow font too. This stands out so the audience can immediately see when the film comes out so they are ready to go and see it, making it memorable.  
The poster uses "dreams come true at night" as a tagline. This tagline is quite catchy and can be correlated to what children are told during their childhood, for example when Santa or the tooth fairy come and grant their wishes. This could show that the film is quite dreamy and has an uplifting feel to it. 
The two characters are filling most of the screen. They are looking at each other and look as if they are in love, by the way they are holding each other and looking into each others eyes. This gives an insight on the events which could occur between them. They look happy in this moment and as if there is nothing around them distracting them from each other. 
The layout is quite unusual as the font is all at the top of the poster, leaving the bottom of it for the picture of the characters with a dark hue. The dark hue gives it a sense of drama and complications.  
The characters are wearing just shirts which shows the weather could be quite hot, adding to the title which talks about the sun. 
The audience expectation is another love story, but the film is far more than that which can't really be seen in the poster giving a sense of secrecy. The hidden meaning makes the film much more exciting. The sense of secrecy draws in the audience much more as everyone feels curious. 

Thursday, September 6, 2018

film review: To All The Boys I've Loved Before







'TO ALL THE BOYS I'VE LOVED BEFORE' film review 


The film was quite talked about and popular when I heard about it as it attracted many people of my age group, so I was intrigued to watch it. 
The film is about a girl who wrote 5 love letters in total which she addresses but hides away in a box and never posts to anyone. Her sneaky sister then sends them out to the 5 people who are addressed on them, making her life change completely from the shy girl she once was.
I enjoyed the film but in my opinion it could've been a little bit better if Josh received the letter after Peter. This would give the perfect opportunity for Josh, who is her sister's ex and her best friend, to come in-between her fake relationship with Peter, creating a potential love story. This twist would've made the story more exciting. 
The film is directed by Susan Johnson, who is an American film producer and director who became famous in 2017 from the comedy film Carrie Pilby. Her role in most of the films she has taken part in was a producer.


The colours in the trailer are tinted with orange and blue which symbolise the strong love that the main character feels, but also her insecurities as she doesn't want to let it out to the world. The sections from the film used for the trailer have a lot of action to interest the viewer and influence them to watch it. From the trailer we can also gain a liking for the main character as she comes across as innocent and sweet. 
The trailer focuses on Lana who is the main character as she is narrating it, expressing her emotions and filling us in on her life to  make us want to know more.   
On her first junior high day, the camera zooms in on Lana a lot to express her importance, also keeping her in centre frame so we see her facial expressions clearly. The camera moves along quite fast to show the surroundings, but then gradually goes in slow motion to show key details.   


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The scene below reveals the secret feelings between Lana and Peter which couldn't be seen before, showing that it is no longer just a 'fake relationship', as more feelings are hidden beneath it. This is a key moment for the viewers as we finally get to see that long waited-for kiss that we were dying to see. 
Lana enters the tub in her nightgown which expresses her insecurity which we can see throughout the film, instead of just taking her clothes off and revealing her body to Peter. This makes her an innocent, likeable character. 
This scene is dark with a strong blue light coming from the hot tub which reflects depth and stability, but also trust. Blue is also considered beneficial to the mind and body, slowing down the human metabolism and producing a calming effect. 
Lana moves towards Peter and into his personal space, hinting that a kiss could happen. The closeness between the two reflects Lana's need to be comforted and loved, also showing Peter's confidence and stability.   
They both kiss slowly which states they are relaxed and feel happy in each other's presence.  This only lasts a few moments with the camera zooming in on them to make us feel as if we are there and possibly even being one of the characters. From close we can see every facial expression which makes the film much more real to the viewers. 
We later find out that in this scene someone was watching them and recording, which then gets tagged as a 'sex tape'. Anyhow we don't now about it at this point so we are just enjoying the scene, forgetting about everything else.